How to Become an SEO Consultant: Contractors
An SEO consultant is hired to achieve one main goal: to help their client to reach the highest possible search engine rankings. With constant Google algorithm updates and changes to the way website content is ranked, it’s becoming more difficult to outsmart and ultimately outrank competitors.
Because SEO is becoming more complex, the demand for experienced SEO consultants is expanding daily, and if you have the ability to prove results on previous consulting you’ve done, you’re likely going to be in high demand.
Becoming an SEO Expert
Unlike many traditional professions, an SEO consultant is usually self-taught or taught through an SEO specific course. Below are a few steps to help you start off your SEO career.
- Stay on trend with current SEO events. Whether you attend networking conferences targeted at SEOs, or even join LinkedIn groups surrounding the topic, it’s important to keep your know-how up to date. Another advantage of attending these conferences is the opportunity to network with like-minded professionals.
- Use your website as a portfolio. If you don’t have your own site, you should get one as soon as you can. Being in the world of digital marketing, having an online presence is crucial, and being an SEO, you need to have a great online presence. Your site should be optimised to the extent that you can use it as a showpiece for potential clients, and to draw clients to you from related searches.
- Promote yourself by taking on one or two charitable tasks. If you’re relatively new (or have a low client base), offering your services free of charge to worthy organisations can help you create awareness of your brand, enjoy the exposure that comes with being the name behind the SEO efforts of that charity, and give you the chance to showcase any work you carry out for them.
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Why SEO consulting?
More people are choosing to operate through their own limited company, partly due to changes in corporate working practices but also because of the freedom, control and financial reward that comes from being your own boss.
Something to remember is that although as a consultant you can command much higher daily rates of pay, bear in mind the lack of holiday and sick pay, and the other additional benefits which are lost when moving from employment to contract work.
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